NORWAY – Kezzler has been distinguished as an IDC Innovator in the 2024 report on food traceability, highlighting the company’s prominent role in advancing transparency and accountability within the food and beverage industry.
This accolade mirrors the growing importance of traceability driven by consumer demand for safety, transparency, and sustainability, alongside stringent global regulations necessitating comprehensive visibility across the food value chain.
An IDC Innovators report presents a set of vendors – under US$100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model.
As the food industry increasingly prioritizes traceability, Kezzler’s innovative solutions have positioned it at the forefront of this transformation.
The company’s Connected Products Platform is recognized for its effectiveness in managing the complexities and scalability demands of food and beverage supply chains. This platform facilitates the collection and aggregation of data from the inception of a product through its entire lifecycle, from “farm to fork.”
Federico Mayr, Senior Research Analyst at IDC Health Insights, emphasized the crucial role of enhanced transparency in the food value chain.
“Ensuring product authenticity and meeting regulatory requirements while improving operational efficiency are essential for addressing consumer needs and preferences in a rapidly changing environment,” Mayr noted.
According to Kezzler, the IDC recognition rubberstamps its commitment to supporting the food and beverage sector with data-driven solutions that promote compliance, efficiency, and food safety.
The company’s forward-looking approach aims to empower industry leaders with the tools necessary to navigate evolving traceability requirements, thereby advancing overall operational effectiveness and reducing waste.
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